{"id":505,"date":"2022-12-24T07:27:08","date_gmt":"2022-12-24T07:27:08","guid":{"rendered":"https:\/\/adalyajournal.eu\/?page_id=505"},"modified":"2022-12-24T07:27:09","modified_gmt":"2022-12-24T07:27:09","slug":"velsnacon-2019","status":"publish","type":"page","link":"https:\/\/adalyajournal.eu\/index.php\/velsnacon-2019\/","title":{"rendered":"VELSNACON-2019"},"content":{"rendered":"\n

1.   Work-Life Balance of women executives \u2013 An analysis of Gender discrimination<\/a><\/strong><\/p>\n\n\n\n

      K MajiniJes Bella, Dr. M Chandran<\/strong>, VISTAS, Chennai<\/p>\n\n\n\n

      Page No : 1 – 8<\/p>\n\n\n\n

      DOI:16.10089.AJ.2019.V8I10.285311.5207<\/strong><\/a><\/p>\n\n\n\n

2.   A STUDY ON STRESS-INDUCE AND PROBLEMS FOR FEMALE EMPLOYEES IN SOCIAL CULTURE<\/strong><\/a><\/p>\n\n\n\n

      C. Kathyaine, Dr.P. Jagadeesan<\/strong>, VISTAS, Chennai<\/p>\n\n\n\n

      Page No : 9 – 19<\/p>\n\n\n\n

      DOI:16.10089.AJ.2019.V8I10.285311.5208<\/strong><\/a><\/p>\n\n\n\n

3.   A STUDY ON GROWTH ANDIMPACT OF SERVICE MARKETING<\/strong><\/a><\/p>\n\n\n\n

      P. Vanitha, Dr. S. Subramanian<\/strong>, VISTAS, Chennai<\/p>\n\n\n\n

      Page No : 20 – 23<\/p>\n\n\n\n

      DOI:16.10089.AJ.2019.V8I10.285311.5209<\/strong><\/a><\/p>\n\n\n\n

4.   AN IMPACT DUE TO MERGER IN BANKING SECTOR IN VIEW OF $5 TRILLION ECONOMY IN INDIA \u2013 A GENERAL STUDY<\/strong><\/a><\/p>\n\n\n\n

      Sidheakkya P.G, Dr. Vennila Shree<\/strong>, Vels university<\/p>\n\n\n\n

      Page No : 24 – 29<\/p>\n\n\n\n

      DOI:16.10089.AJ.2019.V8I10.285311.5210<\/strong><\/a><\/p>\n\n\n\n

5.   COMMUTING AND ITS IMPACT ON EMPLOYEE PRODUCTIVITY<\/strong><\/a><\/p>\n\n\n\n

      Maria S Karakkattil, Dr G.S Maheswari<\/strong>, VISTAS, Chennai<\/p>\n\n\n\n

      Page No : 30 – 38<\/p>\n\n\n\n

      DOI:16.10089.AJ.2019.V8I10.285311.5211<\/strong><\/a><\/p>\n\n\n\n

6.   A STUDY ON FACTORS INFLUENCING CUSTOMER PURCHASE INTENTION TOWARDS PACKAGED FOOD PRODUCTS<\/strong><\/a><\/p>\n\n\n\n

      R.Sharmila, Dr.M.Kavitha<\/strong>, VISTAS, Chennai<\/p>\n\n\n\n

      Page No : 39 – 47<\/p>\n\n\n\n

      DOI:16.10089.AJ.2019.V8I10.285311.5212<\/strong><\/a><\/p>\n\n\n\n

7.   What Holds Women Back at Workplace? \u2013The Glass ceiling Effect<\/strong><\/a><\/p>\n\n\n\n

      Dr.R.Rangarajan, S.Saranya<\/strong>, University of Madras, Chennai<\/p>\n\n\n\n

      Page No : 48 – 58<\/p>\n\n\n\n

      DOI:16.10089.AJ.2019.V8I10.285311.5213<\/strong><\/a><\/p>\n\n\n\n

8.   A STUDY ON ORGANISATIONAL AND HR ISSUES FOR SUCCESS AND FAILURE OF MERGERS AND ACQUISITION OF BANKS<\/strong><\/a><\/p>\n\n\n\n

      Dr.C. JAYAMALA<\/strong>, Vels Institute of Science, Technology and Advanced Studies<\/p>\n\n\n\n

      Dr.R.LAKSHMI<\/strong>, S.S.S.Shasun Jain women\u2019s College, Chennai<\/p>\n\n\n\n

      Page No : 59 – 65<\/p>\n\n\n\n

      DOI:16.10089.AJ.2019.V8I10.285311.5214<\/strong><\/a><\/p>\n\n\n\n

9.   INDIVIDUAL HUMAN CAPITAL FORMATION THROUGH BASIC SKILLS \u2013 AN EXPLORATORY STUDY<\/strong><\/a><\/p>\n\n\n\n

      R. Saisudha, Dr. A.G. Vijayanarayanan<\/strong>, VISTAS, Chennai<\/p>\n\n\n\n

      Page No : 66 – 72<\/p>\n\n\n\n

      DOI:16.10089.AJ.2019.V8I10.285311.5215<\/strong><\/a><\/p>\n\n\n\n

10.  Thaya Organisational Development strategy to Public and Private Bank in Chennai.<\/strong><\/a><\/p>\n\n\n\n

       Dr. M. Thaiyalnayaki, B. Janani<\/strong>, VISTAS<\/p>\n\n\n\n

       Page No : 73 – 76<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5216<\/strong><\/a><\/p>\n\n\n\n

11.  A STUDY ON POLLUTION IMPACTED COMMUNITIES IN SIPCOT INDUSTRIAL REGION IN TAMILNADU<\/strong><\/a><\/p>\n\n\n\n

       P. PRIYANGA, Dr. S. JAYAKANI<\/strong>, VISTAS, Chennai<\/p>\n\n\n\n

       Page No : 77 – 86<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5217<\/strong><\/a><\/p>\n\n\n\n

12.  A STUDY ON PREFERENCE FOR INDIAN LOCAL\/REGIONAL FMCG BRANDS AMONG DELHI CONSUMERS<\/strong><\/a><\/p>\n\n\n\n

       J.Sherli, Dr. S. Suganya<\/strong>, VELS Institute of Science,Technology and Advanced Studies<\/p>\n\n\n\n

       Page No : 87 – 93<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5218<\/strong><\/a><\/p>\n\n\n\n

13.  A STUDY ON PREFERENCE FOR INDIAN LOCAL\/REGIONAL FMCG BRANDS AMONG DELHI CONSUMERS<\/strong><\/a><\/p>\n\n\n\n

       Dr.C.Ganesan<\/strong>, VELS Institute of Science,Technology and Advanced Studies<\/p>\n\n\n\n

       Dr. G.Thiyagarajan<\/strong>, Nazareth College Of Arts and Science<\/p>\n\n\n\n

       Page No : 94 – 101<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5219<\/strong><\/a><\/p>\n\n\n\n

14.  FDIs ARE CRUCIAL FOR INDIA TO BECOME A 5 TRILLION DOLLAR ECONOMY-A SPECIAL REFERENCE TO SERVICE SECTOR<\/strong><\/a><\/p>\n\n\n\n

       Dr. M. NIRMAL KUMAR<\/strong>, The Tamil Nadu Dr. Ambedkar Law University, Chennai<\/p>\n\n\n\n

       Page No : 102 – 113<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5220<\/strong><\/a><\/p>\n\n\n\n

15.  LEVELS AND EFFECTS OF STRESS AMONG EMPLOYEES IN BANKING SECTOR \u2013 A STUDY WITH REFERENCE TO ICICI BANK \u2013CHENNAI CITY.<\/strong><\/a><\/p>\n\n\n\n

       G.VENKATESHWARAN, DR.R.V.SUGANYA<\/strong>, VISTAS, Chennai<\/p>\n\n\n\n

       Page No : 114 – 122<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5221<\/strong><\/a><\/p>\n\n\n\n

16.  EXPLORING RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY,EMPLOYEE ENGAGEMENT AND ORGANIZATIONAL                            PERFORMANCE:AN EMPRICIAL ANALYSIS INIT INDUSTRY,CHENNAI<\/strong><\/a><\/p>\n\n\n\n

       DR.G.RAJESH, S.JAYA<\/strong>, The Quaide Milleth College for Men<\/p>\n\n\n\n

       Page No : 123 – 131<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5222<\/strong><\/a><\/p>\n\n\n\n

17.  WORK LIFE BALANCE: A MAJOR CAUSING FACTOR FOR WOMEN EMPLOYEE ATTRITION IN IT (INFORMATION TECHNOLOGY) INDUSTRY<\/strong><\/a><\/p>\n\n\n\n

       K. GayathriM, Dr. M. Thaiyalnayaki<\/strong>, VISTAS, Chennai<\/p>\n\n\n\n

       Page No : 132 – 140<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5223<\/strong><\/a><\/p>\n\n\n\n

18.  Investment in Digital Economy<\/strong><\/a><\/p>\n\n\n\n

       Dr.K. Shanthi<\/strong>, D.G.Vaishnav College, Chennai<\/p>\n\n\n\n

       Page No : 141 – 146<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5224<\/strong><\/a><\/p>\n\n\n\n

19.  ADVERTISEMENT IS THE MOST POWERFUL TOOLS IN THE PURCHASE OF GOODS AND SERVICES WITH A SPECIAL REFERENCE TO                        MERCHANT BANKING – A STUDY<\/strong><\/a><\/p>\n\n\n\n

       Dr.N.MANIVANNAN, Dr.K.MANIKANDAN<\/strong>, VISTAS, Chennai<\/p>\n\n\n\n

       Page No : 147 – 153<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5225<\/strong><\/a><\/p>\n\n\n\n

20.  INFLUENCE OF CONSUMER BUYING BEHAVIOR TOWARDS E \u2013 RETAILING<\/strong><\/a><\/p>\n\n\n\n

       V.JEEVA, Dr. A. RAVI KUMAR<\/strong>, Bishop Heber College Tiruchirappalli.<\/p>\n\n\n\n

       Page No : 154 – 166<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5226<\/strong><\/a><\/p>\n\n\n\n

21.  \u201cA STUDY ON CUSTOMER BEHAVIOUR TOWARDS MOBILE BANKING\u201d<\/strong><\/a><\/p>\n\n\n\n

       A.Sahaya Ramya<\/strong>, New Prince Shri Bhavani Arts & Science College<\/p>\n\n\n\n

       Dr. S.Vennila Fathima Rani,<\/strong> VISTAS<\/p>\n\n\n\n

       Page No : 167 – 170<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5227<\/strong><\/a><\/p>\n\n\n\n

22.  THE CONVERGENCE OF DIGITALISATION AND SUSTAINABILITY IN RECENT HR PRACTICES<\/strong><\/a><\/p>\n\n\n\n

       Minothi. J, Dr. J. Arul Suresh<\/strong>, Loyola College, University of Madras<\/p>\n\n\n\n

       Page No : 171 – 182<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5228<\/strong><\/a><\/p>\n\n\n\n

23.  ROLE OF BANKS IN ACHIEVING FIVE TRILLION ECONOMY AND ISSUES FACED BY THE BANKING SECTOR<\/strong><\/a><\/p>\n\n\n\n

       K.AYSHWARYA, J.A.ENOCH LIVINGSTON<\/strong>, The Tamil Nadu Dr. Ambedkar Law University, Chennai.<\/p>\n\n\n\n

       Page No : 183 – 187<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5229<\/strong><\/a><\/p>\n\n\n\n

24.  INVESTMENT IN DIGITAL ECONOMY IN INDIA<\/strong><\/a><\/p>\n\n\n\n

       Nagalakshmi.M, Dr.V.Andal<\/strong>, VISTAS<\/p>\n\n\n\n

       Page No : 188 – 194<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5230<\/strong><\/a><\/p>\n\n\n\n

25.  MICRO FINANCE IN ASIAN NATION \u2013 AN OUTLINE<\/strong><\/a><\/p>\n\n\n\n

       Mubina.B, Dr.R.V. Sunganya<\/strong>, VISTAS<\/p>\n\n\n\n

       Page No : 195 – 200<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5231<\/strong><\/a><\/p>\n\n\n\n

26.  WORKING CAPITAL MANAGEMENTIN ASIAN PAINTS LTD -A CASE STUDY<\/strong><\/a><\/p>\n\n\n\n

       Dr. MURUGESAN. D, Dr. A. KRISHNAN<\/strong>, Vels Institute of Science, Technology & Advanced Studies, Chennai.<\/p>\n\n\n\n

       Page No : 201 – 209<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5232<\/strong><\/a><\/p>\n\n\n\n

27.  TECHNOLOGICAL TRANSFORMATION OF ROBOT BANKING ON \u201cFLOWERS\u201d MODEL \u2013 A Research in Chennai<\/strong><\/a><\/p>\n\n\n\n

       P. MANIMOZHI<\/strong>, The Tamil Nadu Dr. Ambedkar Law University, Chennai<\/p>\n\n\n\n

       A.SARAVANA KUMARAN,<\/strong> Madras Christian College, Chennai<\/p>\n\n\n\n

       Page No : 210 – 224<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5233<\/strong><\/a><\/p>\n\n\n\n

28.  A STUDY ON IMPACT OF SOCIAL MEDIA ON CONSUMER\u2019S PURCHASE DECISION<\/strong><\/a><\/p>\n\n\n\n

       J.Lakshmi Preetham, Dr.Nirmala Mohan<\/strong>, Madras Christian College<\/p>\n\n\n\n

       Page No : 225 – 231<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5234<\/strong><\/a><\/p>\n\n\n\n

29.  AN INNOVATION IN DIGITAL RECRUITING STRATEGIES \u2013 Job Seeker\u2019s Perspective<\/strong><\/a><\/p>\n\n\n\n

       Emily Rajkumar, Dr.Nirmala Mohan<\/strong>, Madras Christian College<\/p>\n\n\n\n

       Page No : 232 – 236<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5235<\/strong><\/a><\/p>\n\n\n\n

30.  Influence of Employee\u2019s Participation in Decision making on Organization Commitment<\/strong><\/a><\/p>\n\n\n\n

       P.Priya, Dr.M.Chandran<\/strong>, Vistas, Chennai<\/p>\n\n\n\n

       Page No : 237 – 243<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5236<\/strong><\/a><\/p>\n\n\n\n

31.  RELATIONSHIP BETWEEN COPING STYLE AND DECISION MAKING OF EMPLOYEES WITH TYPE II DIABETES<\/strong><\/a><\/p>\n\n\n\n

       DR. R.PREMALATHA<\/strong>, D.G.Vaishnav College, Chennai<\/p>\n\n\n\n

       Page No : 244 – 251<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5237<\/strong><\/a><\/p>\n\n\n\n

32.  A STUDY ON CUSTOMER AWARENESS AND PERCEPTIONS OF MOBILE BANKING<\/strong><\/a><\/p>\n\n\n\n

       R.Abarna, Dr. S. Vennila Fathima Rani<\/strong>,VISTAS<\/p>\n\n\n\n

       Page No : 252 – 255<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5238<\/strong><\/a><\/p>\n\n\n\n

33.  A STUDY ON EFFECTS OF JOB STRESS OF EMPLOYEES IN INDIAN OVERSEAS BANK, VILLUPURAM DISTRICT<\/strong><\/a><\/p>\n\n\n\n

       S. RAFIYA BANU, Dr. M. CHANDIRAN<\/strong>, VISTAS, Chennai<\/p>\n\n\n\n

       Page No : 256 – 267<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5239<\/strong><\/a><\/p>\n\n\n\n

34.  RURAL DEVELOPMENT THROUGH MICROFINANCE AND WOMEN EMPOWERMENT<\/strong><\/a><\/p>\n\n\n\n

       K.RAJYA LAKSHMI, Dr. R.LAKSHMI<\/strong>, VELS VISTAS, Chennai<\/p>\n\n\n\n

       Page No : 268 – 272<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5240<\/strong><\/a><\/p>\n\n\n\n

35.  PATTERNS OF PLAN AND NON PLAN EXPENDITURE IN TAMILNADU<\/strong><\/a><\/p>\n\n\n\n

       R.PREMALATHA<\/strong>, VELS Institute of Science, Technology and Advanced Studies, Chennai<\/p>\n\n\n\n

       Page No : 273 – 278<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5241<\/strong><\/a><\/p>\n\n\n\n

36.  The Impact of Changes in bank after Rebranding and its outcomes on customers<\/strong><\/a><\/p>\n\n\n\n

       H.PUSHPALATHA, DR. M.CHANDRAN<\/strong>, VISTAS, CHENNAI<\/p>\n\n\n\n

       Page No : 279 – 285<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.52342<\/strong><\/a><\/p>\n\n\n\n

37.  FACTORS INFLUENCING CONSUMERS\u2019 TO ADOPT MOBILE BANKING<\/strong><\/a><\/p>\n\n\n\n

       C.B. Pavithra, Dr. A.C. Ranganayaki<\/strong>, SDNB Vaishnav College for Women<\/p>\n\n\n\n

       Page No : 286 – 295<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5243<\/strong><\/a><\/p>\n\n\n\n

38.  CURRENT SCENARIO OF E-RECRUITMENT IN INDIA<\/strong><\/a><\/p>\n\n\n\n

       Dr.C.CHITRA, DR.K.KALAISELVI<\/strong>, VISTAS, Chennai<\/p>\n\n\n\n

       Page No : 296 – 301<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5244<\/strong><\/a><\/p>\n\n\n\n

39.  EFFECT OF RELATIONSHIP MARKETING ON CUSTOMER SATISFACTION IN BANKS<\/strong><\/a><\/p>\n\n\n\n

       Dr. ANNAMALAI SOLAYAPPAN, Dr.V.DHEENADHAYALAN<\/strong>, Sri Subraminyaswamy Government Arts College. Tiruttani<\/p>\n\n\n\n

       Dr.V.VETRIVEL<\/strong>, Hindustan College of Arts and Science, Chennai<\/p>\n\n\n\n

       Page No : 302 – 307<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5245<\/strong><\/a><\/p>\n\n\n\n

40.  An Employees Attrition and Retention of IT and ITeS sectors in Bangalore \u2013 an Investigation<\/strong><\/a><\/p>\n\n\n\n

       Dr. Siva Gurunathan. S<\/strong>, Sacred Heart College (Autonomous), Vellore<\/p>\n\n\n\n

       Dr. Indira. K, <\/strong>Vel\u2019s University, Chennai<\/p>\n\n\n\n

       Page No : 308 – 316<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5246<\/a><\/p>\n\n\n\n

41.  A STUDY ON ICICI PRUDENTIAL LIFE INSURANCE CUSTOMERS PERCEPTION TOWARDS ONLINE INSURANCE SERVICES<\/strong><\/a><\/p>\n\n\n\n

       SHRUTHI V, Dr.SARASWATHY C<\/strong>, VISTAS<\/p>\n\n\n\n

       Page No : 317 – 321<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5247<\/strong><\/a><\/p>\n\n\n\n

42.  FACTORS INFLUENCING THE CUSTOMER EXPERIENCE IN DIGITAL BANKING AND FINANCIAL PERFORMANCE<\/strong><\/a><\/p>\n\n\n\n

       Sunantha.P, Dr.M.Chandran<\/strong>, Vels Institute of Science, Technology and Advanced Studies, Chennai<\/p>\n\n\n\n

       Page No : 322 – 328<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5248<\/a><\/p>\n\n\n\n

43.  A STUDY ON AGRICULTURAL MANUFACTURING AND CROPPING PATTERN CHANGE IN TAMILNADU<\/strong><\/a><\/p>\n\n\n\n

       V. VIDHYA, Dr.S. JAYAKANI<\/strong>, VISTAS, Chennai<\/p>\n\n\n\n

       Page No : 329 – 336<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5249<\/a><\/p>\n\n\n\n

44.  A COMPARATIVE STUDY ON ELECTRONIC MONEY TRANSFER WITH SPECIAL REFERENCE TO USERS OF NEFT AND PHONEPE (APP) IN                  CHENNAI CITY<\/strong><\/a><\/p>\n\n\n\n

       Dr.N.Alamelu Sathyabama<\/strong>, D.G.Vaishnav College, Chennai<\/p>\n\n\n\n

       Page No : 337 – 353<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5250<\/a><\/p>\n\n\n\n

45.  ROLE OF BANKING INSTITUTIONS OF FINANCIAL INCLUSIONIN PUDUCHERRY<\/strong><\/a><\/p>\n\n\n\n

       G. TAMILMOZHI, Dr.M.VETRIVEL<\/strong>, VISTAS, Chennai<\/p>\n\n\n\n

       Page No : 354 – 359<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5251<\/a><\/p>\n\n\n\n

46.  \u201cEmerging Issues on the Road Map for a 5 Trillion Economy in India\u201d<\/strong><\/a><\/p>\n\n\n\n

       T.P.KALAVATHY<\/strong>, SHRI KRISHNASWAMY COLEGE FOR WOMEN, CHENNAI<\/p>\n\n\n\n

       Page No : 360 – 367<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5252<\/a><\/p>\n\n\n\n

47.  Review of the Mandate of Corporate Social Responsibility<\/strong><\/a><\/p>\n\n\n\n

       VijayaGovindarajan, Dr.R.Lakshmi<\/strong>, Vels VISTAS, Chennai.<\/p>\n\n\n\n

       Page No : 368 – 371<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5253<\/strong><\/a><\/p>\n\n\n\n

48.  THE STUDY OF BANKING SECTOR\u2019S CONTRIBUTIONS TO ACHIEVE 5 TRILLION ECONOMY IN INDIA<\/strong><\/a><\/p>\n\n\n\n

       R.Vimaladevi, A.Meenakshi<\/strong>, Vels Institute of Science, Technology and Advanced Studies, Chennai<\/p>\n\n\n\n

       Page No : 372 – 377<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5254<\/a><\/p>\n\n\n\n

49.  RURAL DEVELOPMENT OF FINANCIAL INCLUSION IN PUDUCHERRY<\/strong><\/a><\/p>\n\n\n\n

       A.K.BABU ISMATH RAZACK, Dr.M.VETRIVEL<\/strong>, VISTAS, Chennai<\/p>\n\n\n\n

       Page No : 378 – 383<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5255<\/a><\/p>\n\n\n\n

50.  \u201cCustomer\u2019s perception and contentment on quality of the services offered by Cuddalore District Central Cooperative Bank\u201d.<\/strong><\/a><\/p>\n\n\n\n

       Shriram .K, Dr. J. Arul Suresh<\/strong>, Loyola College, Chennai<\/p>\n\n\n\n

       Page No : 384 – 394<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5256<\/strong><\/a><\/p>\n\n\n\n

51.  Mobile Banking Adoption is an Emerging Trend: An Analytical study of young Indian customers<\/strong><\/a><\/p>\n\n\n\n

       Dr.K.Shyamala<\/strong>, SDNB.Vaishnavcollege<\/p>\n\n\n\n

       Page No : 395 – 404<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5257<\/strong><\/a><\/p>\n\n\n\n

52.  A STUDY ON MOBILE BANKING AND CUSTOMER LOYALTY<\/strong><\/a><\/p>\n\n\n\n

       Sayeeda Jabeen S, Dr. M. Kavitha<\/strong>, VISTAS, Chennai<\/p>\n\n\n\n

       Page No : 405 – 410<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5258<\/strong><\/a><\/p>\n\n\n\n

53.  IMPACT OF WORK LIFE BALANCE ON EMPLOYEE TURNOVER AMONG IT PROFESSIONALS<\/strong><\/a><\/p>\n\n\n\n

       Juby Thomas, Dr. M. Kavitha<\/strong>, VISTAS, Chennai<\/p>\n\n\n\n

       Page No : 411 – 421<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5259<\/strong><\/a><\/p>\n\n\n\n

54.  CONTRIBUTION OF DARK TOURISM IN INDIA\u2019S GDP In context of \u2018Taj Mahal\u2019 and \u2018Cellular Jail\u2019<\/strong><\/a><\/p>\n\n\n\n

       Kala Sneha, Dr.G.S.Maheswari<\/strong>, VISTAS, Chennai<\/p>\n\n\n\n

       Page No : 422 – 434<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5260<\/strong><\/a><\/p>\n\n\n\n

55.  A STUDY ON DIGITAL BANKING AND ITS IMPACT<\/strong><\/a><\/p>\n\n\n\n

       N.Maha Lakshmi, Dr. M. Kavitha<\/strong>, VISTAS, Chennai<\/p>\n\n\n\n

       Page No : 435 – 439<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5261<\/strong><\/a><\/p>\n\n\n\n

56.  A STUDY ON CONSUMER PERCEPTION AND SATISFACTION TOWARDS MOBILE BANKING<\/strong><\/a><\/p>\n\n\n\n

       Dr.V.MAHESWARI<\/strong>, PS.PT.MGR.Govt.Arts& Science College<\/p>\n\n\n\n

       Page No : 440 – 447<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5262<\/strong><\/a><\/p>\n\n\n\n

57.  Green Banking and Its Customer Insights \u2013 An overview<\/strong><\/a><\/p>\n\n\n\n

       A.Sivagami, Dr.R.Lakshmi<\/strong>, Vels VISTAS, Chennai<\/p>\n\n\n\n

       Page No : 448 – 455<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5263<\/strong><\/a><\/p>\n\n\n\n

58.  IMPACT OF ADVERTISEMENT ON THE PURCHASE DECISION OF DURABLE PRODUCTS IN CHENNAI CITY<\/strong><\/a><\/p>\n\n\n\n

       E. Nirmala, Dr.C.Shalini<\/strong>, Vidhya Sagar Women\u2019s College<\/p>\n\n\n\n

       Page No : 456 – 461<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5264<\/strong><\/a><\/p>\n\n\n\n

59.  DIGITAL MARKETING IMPACT ON SMALL AND MEDIUM ENTERPRISES THEORETICALFRAMEWORK ANDRESEARCH<\/strong><\/a><\/p>\n\n\n\n

       P.MANJU<\/strong>, Apollo Arts and Science College, Chennai,<\/p>\n\n\n\n

       Dr.M.Kavitha<\/strong>, VISTAS, Chennai<\/p>\n\n\n\n

       Page No : 462 – 469<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5265<\/strong><\/a><\/p>\n\n\n\n

60.  A STUDY ON MERCHANT BANKING<\/strong><\/a><\/p>\n\n\n\n

       S. RAJA<\/strong>, University of Madras<\/p>\n\n\n\n

       Page No : 470 – 475<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5266<\/strong><\/a><\/p>\n\n\n\n

61.  PRESENT SCENARIO OF FINANCIAL INCLUSION IN INDIA AND ITS PROSPECTIVE TREND ANALYSIS<\/strong><\/a><\/p>\n\n\n\n

       Dr. S. GUNASEELAN<\/strong>, Vels Institute of Science, Technology and Advanced Studies<\/p>\n\n\n\n

       Dr. N. KESAVAN<\/strong>, Annamalai University<\/p>\n\n\n\n

       Page No : 476 – 483<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5267<\/strong><\/a><\/p>\n\n\n\n

62.  A Study on Investment Preference of Individual Investors in Chennai City<\/strong><\/a><\/p>\n\n\n\n

       Dr.S.Hemalatha<\/strong>, AMET Deemed to be University<\/p>\n\n\n\n

       Dr. S. Ganapathy<\/strong>, SA College of Arts and Science<\/p>\n\n\n\n

       Page No : 484 – 492<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5268<\/strong><\/a><\/p>\n\n\n\n

63.  IMPACT OF CASHLESS POLICY ON SMALL SCALE BUSINESSES IN RURAL TAMIL NADU<\/strong><\/a><\/p>\n\n\n\n

       R. BHARATHI RAJAN, Dr.V.VIJAYALAKSHMI<\/strong>, Vels VISTAS, Chennai<\/p>\n\n\n\n

       Page No : 493 – 499<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5269<\/a><\/p>\n\n\n\n

64.  A STUDY ON TALENT MANAGEMENT AND ITS IMPACT ON THE EMPLOYEES IN EDUCATION SECTOR \u2013 A STUDY WITH SPECIAL REFERENCE          TO EMPLOYEES IN CHENNAI<\/strong><\/a><\/p>\n\n\n\n

       Mary Sudharshini Fernando, Dr. M. Kavitha<\/strong>, VISTAS, Chennai.<\/p>\n\n\n\n

       Page No : 500 – 509<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5270<\/strong><\/a><\/p>\n\n\n\n

65.  A STUDYONGROWTH OF CASHLESS ECONOMY IN INDIA<\/strong><\/a><\/p>\n\n\n\n

       Dr.M.NirmalDev<\/strong>, VELS Institute of Science,Technology and Advanced Studies, Chennai<\/p>\n\n\n\n

       S.Sairam<\/strong>, Dwaraka Doss Goverdhan Doss Vaishnav College, Chennai<\/p>\n\n\n\n

       Page No : 510 – 514<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5271<\/a><\/p>\n\n\n\n

66.  A Study on the Nature of Indian Tourism with Respect to Domestic and International Visitors<\/strong><\/a><\/p>\n\n\n\n

       Dr. PR Ramakrishnan, Prashanth Rao K<\/strong>, VISTAS, Chennai<\/p>\n\n\n\n

       Page No : 515 – 523<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5272<\/strong><\/a><\/p>\n\n\n\n

67.  EMERGING ISSUES ON THE ROAD MAP FOR A 5 TRILLION ECONOMY IN INDIA THEORETICAL ANALYSIS ON AGRICULTURAL INCOME AND              ECONOMIC DEVELOPMENT<\/strong><\/a><\/p>\n\n\n\n

       Monisha.V, Dr.V.Andal<\/strong>, VISTAS<\/p>\n\n\n\n

       Page No : 524 – 528<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5273<\/strong><\/a><\/p>\n\n\n\n

68.  FACTORS DETERMINING INFLUENCE OF CUSTOMERS ON M-BANKING<\/strong><\/a><\/p>\n\n\n\n

       D.S. PREMALATHA, Dr.S.SUBRAMANIAN<\/strong>, VISTAS, CHENNAI<\/p>\n\n\n\n

       Page No : 529 – 535<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5274<\/a><\/p>\n\n\n\n

69.  Prospects For India Becoming a 5 Trillion $ Economy by 2024- An Analysis<\/strong><\/a><\/p>\n\n\n\n

       Dr. S.SEETHALAKSHMI,<\/strong> S.D.N.B.Vaishnav College for Women,, Chennai<\/p>\n\n\n\n

       Page No : 536 – 543<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5275<\/strong><\/a><\/p>\n\n\n\n

70.  AN ANALYSIS OF EMPLOYMENT AND WORKING CONDITIONS OF INDUSTRIAL WORKERS IN KANCHIPURAM DISTRICT<\/strong><\/a><\/p>\n\n\n\n

       S.BHUVANESHWARI, Dr.S.THANGAMAYAN<\/strong>, VELS Institute of Science Technology and Advanced Studies, Chennai<\/p>\n\n\n\n

       Page No : 544 – 548<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5276<\/strong><\/a><\/p>\n\n\n\n

71.  PATTERN AND COMPOSITION OF DEVELOPMENT EXPENDITURE IN TAMILNADU<\/strong><\/a><\/p>\n\n\n\n

       Dr.S.THANGAMAYAN<\/strong>, VELS Institute of Science Technology and Advanced Studies, Chennai<\/p>\n\n\n\n

       Page No : 549 – 554<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5277<\/strong><\/a><\/p>\n\n\n\n

72.  MICROFINANCE AND THE INDIAN ECONOMY<\/strong><\/a><\/p>\n\n\n\n

       Dr R.Haritha Devi<\/strong>, The Tamil Nadu Dr Ambedkar law University, Chennai<\/p>\n\n\n\n

       Page No : 555 – 562<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5278<\/strong><\/a><\/p>\n\n\n\n

73.  Impact of PCA framework on resource mobilization: A study on IOB and IDBI banks<\/strong><\/a><\/p>\n\n\n\n

       G DIVAKARA REDDY, Dr M THAIYALNAYAKI<\/strong>, Vels University, Chennai<\/p>\n\n\n\n

       Page No : 563 – 570<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5279<\/strong><\/a><\/p>\n\n\n\n

75.  REITERATIVE SHOPPING RITUAL: BUILDING BRAND ALLEGIANCE.<\/strong><\/a><\/p>\n\n\n\n

       Dr.TABITHA DURAI, B. EDITH HEPBURN SYLVIA<\/strong>, MADRAS CHRISTIAN COLLEGE<\/p>\n\n\n\n

       Page No : 580 – 584<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5281<\/strong><\/a><\/p>\n\n\n\n

76.  CURRENT SCENARIO IN ONLINE MARKETING<\/strong><\/a><\/p>\n\n\n\n

       Dr.P.Bruntha, Dr.B.Indirapriyadharshini, N.Giri<\/strong>, NGM College, Pollachi<\/p>\n\n\n\n

       Page No : 585 – 588<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5282<\/strong><\/a><\/p>\n\n\n\n

77.  CUSTOMER RETENTION THROUGH CUSTOMER RELATIONSHIP MANAGEMENT AND SERVICE QUALITY<\/strong><\/a><\/p>\n\n\n\n

       N.SHEEBA<\/strong>, GURU NANAK COLLEGE, CHENNAI<\/p>\n\n\n\n

       Page No : 589 – 593<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5283<\/strong><\/a><\/p>\n\n\n\n

78.  \u201cThe impact Of Business Ethics on the Banking Sector\u201d <\/strong><\/a><\/p>\n\n\n\n

       Dr.Meignani Prabhakarababu<\/strong>, Ex-Bank Executive<\/p>\n\n\n\n

       Page No : 594 – 599<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5284<\/strong><\/a><\/p>\n\n\n\n

79.  \u201cA STUDY ON CUSTOMER PERCEPTION TOWARD MOBILE BANKING SERVICESWITH SPECIAL REFERENCE TO CHENNAI CITY\u201d<\/strong><\/a><\/p>\n\n\n\n

       PRIYA V S<\/strong>, Sri Kanyaka Parameswari Arts and Science College for Women, Tamil Nadu<\/p>\n\n\n\n

       Page No : 600 – 609<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5285<\/strong><\/a><\/p>\n\n\n\n

80.  A STUDY ON THE BEHAVIOUR OF THE INDIVIDUALS PREFERRING MOBILE WALLETS<\/strong><\/a><\/p>\n\n\n\n

       Srinidhi P<\/strong>, Shrimathi Devkunvar Nanalal Bhatt Vaishnav College for Women, Chennai<\/p>\n\n\n\n

       Page No : 610 – 614<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5286<\/strong><\/a><\/p>\n\n\n\n

81.  Online Banking Adoption among Rural Customers with special reference to Indian Bank, Kanchipuram<\/strong><\/a><\/p>\n\n\n\n

       Dr.C.Sonia<\/strong>, SRM Institute of Science & Technology, Ramapuram, Chennai, Tamilnadu, India<\/p>\n\n\n\n

       D.Krishnamoorthy<\/strong>, Saveetha School of Management, Chennai, Tamilnadu, India<\/p>\n\n\n\n

       Page No : 615 – 624<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5287<\/strong><\/a><\/p>\n\n\n\n

82.  A STUDY ON ISSUES AND CHALLENGES OF WOMEN ENTERPRENEURS IN COIMBATORE DISTRICT<\/strong><\/a><\/p>\n\n\n\n

       Dr.S.Indu Priya,<\/strong> GSS Jain College for women, Chennai<\/p>\n\n\n\n

       Dr. G. Mythili<\/strong>, VISTAS, Chennai<\/p>\n\n\n\n

       Page No : 625 – 631<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5288<\/strong><\/a><\/p>\n\n\n\n

83.  MOBILE BANKING IN INDIA – A CUSTOMER PERSPECTIVE<\/strong><\/a><\/p>\n\n\n\n

       G. Archana, Dr. P. Jagadeesan<\/strong>, VISTAS, Chennai<\/p>\n\n\n\n

       Page No : 632 – 636<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5289<\/strong><\/a><\/p>\n\n\n\n

84.  HRD Climate and Work Culture of Bank Employees in Selected Public Sector Banks<\/strong><\/a><\/p>\n\n\n\n

       A. Bharathi Reddy, Dr. P. Jagadeesan<\/strong>, VISTAS, Chennai<\/p>\n\n\n\n

       Page No : 637 – 646<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5290<\/strong><\/a><\/p>\n\n\n\n

85.  FINANCIAL SERVICES POLICIES AND TAX ISSUES IN INDIAN FINANCIAL SEGMENT<\/strong><\/a><\/p>\n\n\n\n

       Dr. R. ELAVARASAN, S. KAMALDASAN, B. RAVIKUMAR<\/strong>, Vels Institute of Science Technology and Advanced Studies, Chennai <\/p>\n\n\n\n

       Page No : 647 – 652<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5291<\/strong><\/a><\/p>\n\n\n\n

86.  HR CHALLENGES AND OPPORTUNITIES IN INDIAN FINANCIAL SEGMENT WITH REFERENCE TO INDIAN BANKING SECTOR<\/strong><\/a><\/p>\n\n\n\n

       A. SOWNDARYA, Dr. R. ELAVARASAN<\/strong>, Vels Institute of Science Technology and Advanced Studies, Chennai <\/p>\n\n\n\n

       Page No : 653 – 662<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5292<\/strong><\/a><\/p>\n\n\n\n

87.  POOR INTERNAL MANAGEMENT, HR ISSUES AND COMPLICATIONS NPA MESS IN INDIAN BANKING SECTOR<\/strong><\/a><\/p>\n\n\n\n

       Dr. R. ELAVARASAN<\/strong>, Vels Institute of Science Technology and Advanced Studies (VISTAS Deemed to be University), Chennai<\/p>\n\n\n\n

       Dr. L. VENKATESAN<\/strong>, C.Kandaswami Naidu College for Men, Chennai<\/p>\n\n\n\n

       Page No : 663 – 667<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5293<\/strong><\/a><\/p>\n\n\n\n

88.  INDIAN RURAL MARKET-ISSUES AND CHALLENGES<\/strong><\/a><\/p>\n\n\n\n

       K. MOHAN RAO, Dr. R. ELAVARASAN<\/strong>, Vels Institute of Science Technology and Advanced Studies (VISTAS Deemed to be University), Chennai<\/p>\n\n\n\n

       Page No : 668 – 674<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5294<\/strong><\/a><\/p>\n\n\n\n

89.  GREEN MARKETING AND ITS IMPACT ON THE SOCIETY- EMERGING CHALLENGES & OPPORTUNITIES<\/strong><\/a><\/p>\n\n\n\n

       M. K. VENKATESWARA RAO, Dr. R. ELAVARASAN<\/strong>, Vels Institute of Science Technology and Advanced Studies, Chennai<\/p>\n\n\n\n

       Page No : 675 – 679<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5295<\/strong><\/a><\/p>\n\n\n\n

90.  The role of Psychological Contract in Employee Retention- an emerging issue<\/strong><\/a><\/p>\n\n\n\n

       Shiny Isaac, Dr. Nirmala Mohan<\/strong>, Madras Christian College, Chennai<\/p>\n\n\n\n

       Page No : 680 – 692<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5296<\/strong><\/a><\/p>\n\n\n\n

91.  A STUDY ON AGRICULTURE INCOME OF FARMERS WITH REFERENCE TO KANYAKUMARI DISTRICT<\/strong><\/a><\/p>\n\n\n\n

       K. REJI AND Dr. R. ELAVARASAN<\/strong>, Vels Institute of Science Technology and Advanced Studies, Chennai<\/p>\n\n\n\n

       Page No : 693 – 699<\/p>\n\n\n\n

       DOI:16.10089.AJ.2019.V8I10.285311.5297<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

1.   Work-Life Balance of women executives \u2013 An analysis of Gender discrimination       K MajiniJes Bella, Dr. M Chandran, VISTAS, Chennai       Page No : 1 – 8       DOI:16.10089.AJ.2019.V8I10.285311.5207 2.   A STUDY ON STRESS-INDUCE AND PROBLEMS FOR FEMALE EMPLOYEES IN SOCIAL CULTURE       C. Kathyaine, Dr.P. Jagadeesan, VISTAS, Chennai       Page […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-505","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/adalyajournal.eu\/index.php\/wp-json\/wp\/v2\/pages\/505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adalyajournal.eu\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/adalyajournal.eu\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/adalyajournal.eu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adalyajournal.eu\/index.php\/wp-json\/wp\/v2\/comments?post=505"}],"version-history":[{"count":1,"href":"https:\/\/adalyajournal.eu\/index.php\/wp-json\/wp\/v2\/pages\/505\/revisions"}],"predecessor-version":[{"id":506,"href":"https:\/\/adalyajournal.eu\/index.php\/wp-json\/wp\/v2\/pages\/505\/revisions\/506"}],"wp:attachment":[{"href":"https:\/\/adalyajournal.eu\/index.php\/wp-json\/wp\/v2\/media?parent=505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}