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Dr. Javier Rossette García, Dr. José Genaro González Hernández and Maestro Julio César Martínez Gámez
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DOI : 10.37896/aj15.9/001 - Influencer Marketing and Generation Z’s Purchase Intention: An Empirical Study
Mathew K Thomas
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DOI : 10.37896/aj15.9/002
ISSN NO: 1301-2746 | ImpactFactor – 5.3 | DHET Journal ID:JNL_027948 | editor.adalyajournal@gmail.com/editor@adalyajournal.eu